Top 5 Books and Reference Apps Performance in Nigeria - Q1 2024

The first quarter of 2024 saw significant activity in the Books and Reference category on a unified platform in Nigeria. Here’s a closer look at the performance trends of the top 5 apps in this category.

Bible App Lite - NIV Offline had a dynamic quarter. Weekly downloads started strong at approximately 157K in early January but saw a decline, reaching around 31.8K by late January. However, there was a resurgence in February with weekly downloads peaking at about 78.1K in mid-March. Active users exhibited a similar trend, starting at 806K and fluctuating throughout the quarter, ending with 834K in late March.

NovelUP —Novel Downloader showed a consistent upward trend in downloads and active users. Starting with 15.9K downloads in early January, the app saw a steady increase, peaking at 59K in mid-March. Active users followed suit, beginning at 59.9K and climbing to 131K by the end of the quarter.

YouVersion Bible App + Audio maintained a relatively stable download rate throughout the quarter, starting at 59K in early January and ending at 29K in late March. Active users remained fairly consistent, fluctuating around the 1.3M mark, with a slight peak at 1.35M in late January.

Nigeria Audio Bible experienced a varied download trend. Downloads began at 1.8K in early January, saw a peak of 41.7K in late February, and then declined to 9.7K by late March.

Finally, Bible Offline-KJV Holy Bible had a stable performance in terms of downloads and active users. Weekly downloads hovered around 22K throughout the quarter, while weekly active users steadily increased from 291K in early January to 325K by late March. Revenue for this app was minimal but saw occasional spikes, such as $14 in early January and $9 in late March.

Overall, these top 5 Books and Reference apps demonstrated varied performance trends in Nigeria during Q1 2024. For more detailed insights, visit Sensor Tower.